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Creating a seamless and personalized digital experience for Bupa UK customers

Designing the Future of Health Insurance

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Redefining care together

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Bupa UK’s digital platforms were numerous and complex.  There were opportunities to redesign customer journeys and introduce new features. The goal is to onboard new customers onto the app, increase existing user engagement and provide seamless, integrated care options.

Fragmented digital platforms

Challenge

frog helped Bupa UK to develop a compelling product vision, including creating a unified digital health experience that supported their connected care strategy and helped shape internal team structures.

Unifying experiences

Solution

frog helped Bupa UK improve their ways of working, introducing product and service design and working in close collaboration with product and engineering teams. This helped accelerate the delivery of an improved, unified digital experience for Bupa UK's customers. The MyBupa app has seen user engagement increase by 320% and its app store rating has risen by three stars.

Raising engagement and satisfaction

Outcome

Project highlights

A proactive healthcare partner

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New ways of working

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Fresh features and offerings

MyBupa has achieved impressive results, with user engagement increasing by 320% and its app store rating rising from 1.6 to 4.6 since launch.

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Continued focus on prevention and innovation 

Empowering Customers through a Best-in-Class Companion Experience with STC

Launching a Holistic Health and Wellbeing App

A next-gen payments solution for small and medium-sized businesses

Modernizing thePoint-of-Sale Experience

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Elevated payments

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Small business merchants need reliable, convenient payments solutions that help elevate trust among their customers. Chase Payment Solutions wanted to create a solution that was easy-to-use, versatile, scalable and secure, enabling merchants to take payments on an integrated system that works seamlessly across their business management solutions. 

Bridging the gap

The team developed a mobile card reader for SMBs, designed to elevate the checkout experience for both in-store and on-the-go. Generative and evaluative research was used throughout the process to ensure merchant and user needs were met.

Experience comes first

The outcome was the Chase Card Reader: a product that's unique, modern, versatile, user-friendly and caters to various merchant needs. This positions Chase Payment Solutions as a trusted innovator in the payment space, differentiating it from competitors.

Leading with differentiation

Arriving at innovator status

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JPMorgan_Chase-modernizing-pos-hardware-for-smbs_03_2

Helping merchants sell more

Selling with trust

Finding the cohesive solution for all

Going deeper into the design

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With this sleek new offering, Chase Payment Solutions shows its commitment to offering best-in-class products and experiences for its customers.

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Payment made easy

Rebranding Human-Centered Banking

Inventing Tomorrow's Bank Through Innovation

Building and launching an all-encompassing, best-in-class banking super-app

Designing an Award-Winning Banking and Investment Experience

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Empowering customers' investments and savings

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Odeabank wanted a mobile app that incentivized user engagement and met new customer behaviors. But the app needed to avoid negatively impacting accessibility and seamlessness. The app also needed to serve designers and act as a guide to developers and brand managers. The challenge was to integrate multiple features (banking, wealth, investments, loyalty) in one super-app.

Incentivizing simplicity

Regular, collaborative validation sessions with prospects and clients prioritized customer needs. An atomic and modular approach ensures scalability and flexibility. A scalable DLS for the future. A pre-login engagement feature enables user interaction without signing up. Seamless onboarding and access to jargon-free info enhance user experiences. 

Setting the right balance

We created the Odea App with scalable components that are compatible with the React Native framework–making a consistent experience across touchpoints. Its minimalistic aesthetic, in the brand’s palette, is alluring and developmentally effortless. This is paired with a dark mode. This super-app puts the customer first and responds to emerging banking habits.

An app for every occasion

Project Highlights

The mission 

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frog and Odeabank received recognition from such esteemed organizations as the iF Design Award committee.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN