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Starting a "Lunchbox Revolution" to put kids at the heart of a healthy food journey

Helping Healthier Habits Stick, One Bright Bite at a Time

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Tackling childhood obesity in the UAE

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Childhood obesity and poor nutrition remain pressing global public health concerns. It’s a significant public health issue in the UAE, with a 2019 national survey reporting 17% of children from ages 5 – 17 years as obese. With supermarkets playing a central role in family food choices, how could Majid Al Futtaim / Carrefour make healthier eating exciting, accessible and sustainable for children?

Forming healthy habits

Challenge

We developed a behavior change strategy to make Bright Bites “irresistible for kids—easy and trustworthy for mum and school.” Alongside a single unifying thought to spark change, the message is “Bright Bites: empowering healthier habits for life.”  We applied behavior change techniques to all channels, including: • Norming and social currency via gamification and reward • Reframing by offering irresistible food and habits for kids • Chunking by making it simple to build a healthier lunchbox through a “Pick Your 5” framework We then defined the end-to-end customer experience and created a digital platform that truly resonated with, and supported children, families and schools.

Starting a "Lunchbox Revolution"

Solution

At the heart of Bright Bites is the world’s first interactive supermarket built especially for kids, a community hub for workshops and cooking classes, and an educational framework for schools. We built an interactive hub to empower parents, children and schools to explore healthy eating while offering teachers evidence-based tools such as lesson plans to drive lasting nutritional habits. 

Building lasting impact

Outcome

Project highlights

Transforming children’s nutrition

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Bright Bites aligns with UAE Vision 2031 to promote health, education and sustainability. 

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Inspiring healthier choices

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A New Recipe for Change

Improving Earlier Diagnosis of Cancer

​​​​​​​Making retinal screening more accessible and equitable

Retinal Screening Reimagined​​

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A new vision for wellbeing

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identifeye HEALTH aims to make advanced retinal imaging more accessible by enabling screening in settings beyond specialized ophthalmology clinics, like PoC facilities. We created a user-friendly, ergonomic, portable, battery-operated device that can be easily integrated into existing workflows. 

Making care more accessible

frog partnered with identifeye HEALTH to design the identifeye Camera, a modular retinal imaging connected platform. It features a portable camera system and iPad that runs an identifeye App to control the camera, perform the exam and ensure connectivity.  

​​​​​Retinal screening reimagined 

Minimal and sleek design. Users admire the device’s simplicity and approachable style. Adoption is expected to be widespread in HCP settings, facilitating broader access to advanced eye-health diagnostics and eye-based insights. 

Eye-opening approachability 

Design in the mind’s eye

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Our combined teams tested multiple prototypes to ensure the device was optimized for ergonomics, configuration, form and overall experience.

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Seeing is believing 

Transforming Pet Care with AI

Revolutionizing Testing at the Point-of-Need  – MeMed

A next-gen payments solution for small and medium-sized businesses

Modernizing thePoint-of-Sale Experience

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Elevated payments

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Small business merchants need reliable, convenient payments solutions that help elevate trust among their customers. Chase Payment Solutions wanted to create a solution that was easy-to-use, versatile, scalable and secure, enabling merchants to take payments on an integrated system that works seamlessly across their business management solutions. 

Bridging the gap

The team developed a mobile card reader for SMBs, designed to elevate the checkout experience for both in-store and on-the-go. Generative and evaluative research was used throughout the process to ensure merchant and user needs were met.

Experience comes first

The outcome was the Chase Card Reader: a product that's unique, modern, versatile, user-friendly and caters to various merchant needs. This positions Chase Payment Solutions as a trusted innovator in the payment space, differentiating it from competitors.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN